EGCOA Manual - 51 Ways to increase customer retention

After years of unabated growth and development, the European golf industry stands at a crossroads. Industry analysts claim that the number of rounds currently available to the golfing enthusiast now exceeds demand. New courses have been built at an unprecedented rate. Of course, building and maintaining these new courses doesn't come cheap. Course operators hoping to achieve the projected return on investment associated with this expansion must make a substantial commitment to the principles and practices of loyalty marketing. This booklet hopes to give you the tools and techniques required to achieve that vision.

EGCOA Member price € 24
Non-member € 44

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